Exhibitor Marketing

          Tuesday, September 10 – Friday, September 13, 2019

          SHOW HOURS (Floor 7, 14, 15 & 16)
          8:30 am—6:00 pm (Tuesday-Thursday)
          8:30 am—2:00 pm (Friday)

        • Sell your products before, during and after market as buyers use Casual Market Chicago’s Preview Guide and On-Site Directory to plan for market and a valuable resource throughout the year. Take advantage of these effective marketing tools and make sure you're capturing buyers’ attention at the very moment they're ready to buy!

          Preview Guide - Mailed to 20,000 registered buyers and buyer prospects two months prior to Market, the Preview Guide will generate early awareness of your newest products and increase traffic to your exhibit at Market. This offers Buyers abbreviated exhibitor listings, information about market and a glimpse of the hottest NEW products. Space Reservation is due May 23. Artwork is due May 31.

          On-Site Directory - Distributed at registration and at key points at the Merchandise Mart, the On-Site Directory offers buyers expanded exhibitor listings, floor maps, and product category listings. Preview Guide advertisers may also purchase the same size ad in the Onsite Directory for half-price. Space reservation is due July 9. Artwork is due July 16.

          You can access these advertising opportunities on the digital rate card site at https://ratecards.ascendeventmedia.com/mmpi-casual-2019/

          For information about the above advertising opportunities, please contact Suzee Dittberner at sdittberner@ascendmedia.com or 913-344-1420.

        • The Online Product Locator is a vital time-saving tool that allows buyers to locate products, services and company information. By purchasing one of the many effective advertising listing upgrades, you can be sure customers have fingertip access to your hottest products at the very moment they're ready to buy!

          Tower and Leader Board Banner Advertising - These unique Online Product Locator advertising opportunities are visible on all pages and are an excellent place for powerful brand, product message or exclusive offers. Limited to three advertisers.

          You can access these advertising opportunities on the digital rate card site at https://ratecards.ascendeventmedia.com/mmpi-casual-2019/

          For information about the above advertising opportunities, please contact Suzee Dittberner at sdittberner@ascendmedia.com or 913-344-1420.

        • With an average open rate of 25.5%, Casual Market Chicago eBlasts offer exhibitors an excellent marketing tool to reach buyers before market.

          Four timely email blasts will be delivered to 6,000 registered buyers prior to market keeping them informed of HOT new products, categories, updated market information, instructions on how best to use the Online Product Locator. Scheduled for July, August and September 2019, each eblast offers four exclusive banner advertising positions allowing you to give buyers another reason to visit your website and stop by your exhibit at market.

          Leaderboard Banner Advertising – Positioned above the content of the email blast. Limited to one advertiser.

          Tower Banner Advertising - Prominent, vertical right-hand positioning. Limited to one advertiser.

          Rectangle Banner Advertising - Positioned directly below featured product categories. Limited to two advertisers.

          You can access these advertising opportunities on the digital rate card site at https://ratecards.ascendeventmedia.com/mmpi-casual-2019/

          For information about the above advertising opportunities, please contact Suzee Dittberner at sdittberner@ascendmedia.com or 913-344-1420.

        • Casual Market Chicago is a four day trade show that provides retailer with a destination to find all things related to outdoor and casual living. Want to increase your viability and brand awareness during Market? Sponsorships are a powerful traffic booster! Click HERE to access all Sponsorship opportunities!

          Any questions regarding sponsorship or inquire availability, please contact Teddi McLaughlin at tmclaughlin@themart.com.

        • Opening Night Backyard BBQ Party | Tuesday, September 10 from 6:00 PM - 7:00 PM 
          The much anticipated Opening Night Backyard BBQ Party will again be a must attend networking event. It will take place on the South Drive of the Merchandise Mart along the scenic Chicago River. Kick off your Market experience with BBQ-inspired cuisine and cocktails at this key networking event. Enjoy live music and mingle among well-curated furniture displays. For sponsorship opportunities and details, see the to sponsorship packet or contact Teddi at tmclaughlin@themart.com.

          Craft Beer Cruise | Thursday, September 12 from 3:00 PM - 5:00 PM               
          Participate in the first ever Craft Beer Cruise taking place exclusively on the 7th floor. The event will attract traffic, encourage networking and socializing while experiencing some of Chicago's most popular and unique breweries all in one place. For opportunities to sponsor, see the sponsorship packet, or contact Teddi at tmclaughlin@themart.com.

        • The Marketing team is happy to work with your company and create custom sponsorship packages. Please contact Byron Morton, for permanent showrooms, or Madeleine Tullier, for 7th floor exhibitors, for more information.

          Byron Morton, Vice President Leasing

          Madeleine Tullier, Director of Sales

        • Sending out an e-mail or creating your own direct mail piece? Be sure to include the FREE Casual Market Chicago logo to use when creating your own marketing materials. This logo can also be placed on your web site or email and link back to the Casual Market Chicago Web Site. Logos can be downloaded HERE under the marketing section or sent via email from Teddi McLaughlin, Please email tmclaughlin@themart.com to request the logo.

        • Send your buyers an email inviting them to see you at Casual Market Chicago. A customizable template featuring the 2019 show creative will be sent out to all exhibitors and you can customize with your own text and images to send to your database. Instructions and the customizable email will be emailed to all exhibitors and showrooms. 

        • If you are a current exhibitor for Casual Market Chicago 2019, your website should already be linked to the Market Web site through the exhibitor listings on casualmarket.com. You may also use a hyperlink on your company website linking to the Casual Market Chicago website. If not, please email tmclaughlin@themart.com or call 312-527-7764.

        • Facebook
          If your business has an active Facebook page, you should log-in to your Facebook account and “Like” the Casual Market’s Facebook page. Doing so could create social networking opportunities for you, and we will “Like” your Facebook page in return, as well as, attempt to post or tag relative information on your page. We will also help promote your Facebook page to select media / magazines, etc.
          Casual Market Chicago Facebook

          Casual Market Chicago is now on Instagram. If your business has an active Instagram Account, you should begin following Casual Market Chicago’s new account. We will begin following you in return.
          Casual Market Chicago Instagram

        • Don’t miss your chance to promote your products in the Casual Market Chicago 2019 Marketing Campaign!

          We are currently soliciting manufacturer’s color, digital product photography for use in Casual Market Chicago marketing materials – on-site Directory, email campaigns and direct mail pieces. This is a great free opportunity to shine the spotlight on your products before the show! 

          Photo Requirements:

          Only digital images will be accepted. Images must be a PhotoShop file at least 300 dpi in eps or tiff formats. The images should be at least 10" wide/long and 2MB or larger.

          Images should be uploaded through the link below or sent via file sharing,

          1. Photo Upload Link: https://themart.imagerelay.com/ul/5c6e1b37ced94b6b8c4083c96e06f656
          2. On the Upload Agreement, please enter the following information:
            1. Name (First & Last)
            2. Email
            3. What are you uploading (Please type in full company name)

          Click HERE to get more details and additional information on participating in our Call for Photography!

        • Free Publicity Opportunity! Promote your showroom or booth events on the Casual Market Chicago website and in the On-Site Directory. Provide information about events – including cocktail receptions, speaker engagements, etc. Only one event per booth/showroom and only one date may be selected for an event. 

          Sales and promotions are not eligible for submission. Submissions must have a start and end time and description to be considered an event listed in the on-site directory. If theMART determines your submission does not qualify as an event, it will not be included. Click HERE to access the more information and submission form. All submissions must be received by Monday, July 2nd.   

        • Casual Market Chicago, September 10-13, 2019, attracts key editors, writers and bloggers from the casual and outdoor furnishings, home furnishings, pool and spa, hearth products, and garden industry, as well as, consumer and feature writers from major newspapers and magazines. It is important that exhibitors utilize these press opportunities to your advantage before, during, and after Casual Market Chicago. 

          To provide public/media relations support to showroom personnel and temporary exhibitors, Casual Market Chicago and theMART have retained the services of White Goods, seasoned PR professions in the Design and Tradeshow Industries. Please contact White Goods with any questions you might have regarding publicity, social media or press kits.

          White Goods
          226 North Arch Street
          Lancaster, PA 17603

          Click HERE to access more Public Relations and Press Kits.  All press kits delivery due date is Monday, September 2.

        • Casual Living is the magazine for the casual furniture industry providing industry news, product information and detailed research to help casual furniture retailers to successfully incorporate outdoor furniture within their retail business.  The Mart continues to partner with these leading publications in retail home furnishings: Casual Living, Furniture Today and Home Accents Today.  These publications provide our attendees and exhibitors with the opportunity to reach the key decision makers in the Casual Market Chicago and beyond.

          The August issue of Casual Living features ICFA Design Excellence Awards submissions and the September issue of Casual Living will include a special section on Hot Products at Casual Market Chicago. This special section will feature furniture, accessories, garden and tabletop products at September Market. In addition, Casual Living publishes the only show daily newspaper that is distributed at the show. These are excellent communication vehicles to promote your products to key industry executives and buyers.  Casual Living also offers a result driven digital marketing package for the show that includes social, video, and digital website advertising.

          Make sure to TELL YOUR STORY and show your new products to the industry and attendees of the show.  No one covers the market like Casual Living! Special package rates are available for the show. Please direct inquiries for these publications to Michelle Patrick at 336.605.1131 or by email at MPatrick@casualliving.com.

        • Furniture World Magazine (established in 1870) reaches retail furniture store subscribers in North America with a guaranteed and total average print distribution of 23,925 (BPA Audited). The magazine's target audience is CEOs, COOs, Merchandise Managers, Buyers and Designers at top-100 home furnishings retailers, major chains and independent furniture stores who read the magazine for its in-depth and educational articles on retail marketing, finance, operations, design trends, sales tactics, and sales management.

            The magazine is available online as a complete a digital turn-page edition sent to more than 9500 eSubscribers, via an iPhone/iPad App, and also at http://www.furninfo.com/Digital%20Edition. Furniture World provides magazine copies at major and regional furniture shows. The www.furninfo.com website is high traffic, and information-rich with more than 275,000 visits per month. For more information on advertising and editorial opportunities, contact Russell Bienenstock, Editorial Director/ CEO at russ@furninfo.com or 914-235-3095.

        • Garden Center magazine is known for providing a stream of useful, proven, smart ideas for independent retailers. In addition to featuring unparalleled editorial coverage of business retailers, new products and plant varieties, each issue focuses on the latest trends and provides timely coverage of critical seasonal issues. Garden Center magazine reaches the top 5,000 major independent garden centers with our print edition and is also distributed digitally to more than 8,900 subscribers. Visit us at http://www.gardencentermag.com.

        • Hearth & Home Magazine serves the patio, barbecue and hearth industries monthly.

          Why advertise in Hearth & Home?

          • Because according to comments from retailers, reps, and manufacturers, “It’s the most valued trade publication serving the Casual Furnishings Industry,” “I read every issue, because your articles are always interesting and helpful to my business.”
          • It reaches your primary market of retailers, reps, landscape architects, and designers who specialize in selling (or specifying) casual furnishings throughout the U.S. and Canada.
          • Because advertising success requires readership, and Hearth & Home averages over 51,660 readers per issue with the pass-along rate applied.                                                

          Key months to develop marketing momentum and sales for the 2020 season: July – Dec 2019

          Key months to develop your Brand: Jan - Dec

          Call (800) 258-3772 today to request advertising information. Visit our website to subscribe. It’s free to industry members within the U.S. and Canada: www.hearthandhome.com Enjoy!                   

        • Published 12 times a year, Home Furnishings Business (HFB) is the only home furnishings industry trade publication dedicated to covering business and strategy for the industry. Available in print or digital formats HFB offers valuable strategies and intelligence for retailers and manufacturers who want to conduct a successful business today and tomorrow. HFB is free to qualified individuals and offers authoritative, relevant, articles along with unparalleled industry research.

          HFB also offers:

          • HFB NOW! — A free daily e-newsletter, providing industry news, new product announcements, show reports and people news
          • DESIGNER WEEKLY — A free weekly e-newsletter, serving the interior design community
          • TARGETED E-MAIL CAMPAIGNS — to reach your desired audience
          • E-MARKET PREVIEW — A quarterly digital magazine with two editions before market and a wrap-up after market
          • A WEBSITE filled with original content and digital advertising opportunities
          • CUSTOM PUBLISHING OPPORTUNITIES like our hybrid “Magalogs” for retailers
          • E-CATALOGS  — a digitization of your product catalog in a user-friendly format 

          Contact: Bob George at 404-390-1527 / e-mail bobgeorge@hfbusiness.com or Jane Chero at 856-236-5565 / jchero@hfbusiness.com

        • Hospitality Design (HD) magazine is the premier trade magazine serving the field of hospitality design. It connects owners, operators, purchasing agents, designers, and architects involved in the design of hotels, resorts, restaurants, cruise ships, nightclubs/lounges, spas, and all other hospitality-oriented projects. HD continues its 40 year mission to publish the accomplishments of various design teams that collaborate to bring the most innovative examples of new construction and renovation to the industry. To learn more about advertising opportunities contact Paul Bienkowski, Publisher, 860-655-3134, pbienkowski@cox.net.

        • Founded in 1910, Landscape Architecture Magazine (LAM) is the monthly magazine of the American Society of Landscape Architects. It is the magazine of record for the landscape architecture profession in North America, reaching more than 60,000 readers who plan and design projects valued at more than $140 billion each year. LAM is available in both print and digital formats by subscription and may also be found each month in more than 700 bookstores across the United States and Canada. To reach the editorial or advertising departments, contact Daryl Brach, Senior Sales Manager, at dbrach@asla.org 202.216.2335 to be directed to your advertising representative.

        • Ocean Home magazine offers a unique opportunity to reach an incomparable community of active buyers and renters of luxury oceanfront, ocean view, ocean accessible, and island homes and villas around the country and the globe. In addition to their search for the picture-perfect oceanfront property to call home, our readers are interested in coastal architecture, nautical accessories, design, décor, and outdoor lifestyle accouterments for their home. Reach the wealthiest consumers in the world who can easily afford multiple vacations homes and products for their coastal lifestyle. oceanhomemag.com | 978-824-2811

        • Luxury Pools + Outdoor Living is the go-to idea book for prosperous homeowners planning one-of-a-kind poolscapes — and for the professionals who help create the spectacular outdoor spaces they desire. Featuring the world’s top tier pool designers, builders, and landscape architects who create magnificent outdoor settings, as well as the latest in furniture, accessories, technologies, and services, Luxury Pools + Outdoor Living is the premier publication for making outdoor living dreams a reality. luxurypools.com | 978-824-2811.

        • Patio & Hearth Products Report is a bimonthly publication for owners and managers of specialty retailers of patio, hearth, grill, outdoor-furniture, outdoor-kitchen and outdoor-living products.

          Each issue includes articles on outdoor furniture, hearth products, outdoor-kitchens, outdoor-living products, trends within the industry, and new products.

          With each ad, advertisers receive two product releases in Product Profiles (new products section). The July/August issue of P&HPR receives bonus distribution at Casual Market Chicago in September. Ad closing is June 30 with ad artwork due by July 9. To reserve ad space or to obtain additional information about advertising, contact Tony Ramos, Publisher, 310.792.7448, tramos@peninsula-media.com.

        • RetailerNOW is the official publication of the Home Furnishings Association, written for retailers working ON their business, not just IN it. We’re the only association and magazine focused on the success of the home furnishings retailer. More than 90% of our readers are retailers (26% are HFA members)—ranging from the top 100 to local independents. Each issue includes articles on technology, sales and marketing, advertising, operations, family business, sales training, products and more—essentially, we cover any topic that helps a retailer do better business. Published 10 times a year, RetailerNOW reaches owners, presidents, store managers, founders—decision makers. For editorial contact Robert Bell, RBell@myhfa.org; for advertising contact Candy Baker, cbaker@myhfa.org

        • Gain additional buyer exposure by displaying your new product in the Casual Market Chicago New Product Gallery, located on the first floor, North Corridor of theMART during Market, September 10-13, 2019.

          This year’s New Product Gallery will display a wide range of casual indoor and outdoor furniture and related accessories from the 7th Floor Market exhibitors and permanent showrooms. Products will be identified by signs with company name and booth or suite number.

          Click HERE to see following requirements to participate along with the reservation form due on or before Friday, July 12.

        • Design Excellence Awards information will come from the International Casual Furnishings Association’s Executive Director, Jackie Hirschhaut. Be on the lookout for the e-mail containing all 2019 Design Excellence Awards information and submission forms.

          For questions please contact:  Jackie Hirschhaut  Executive Director International Casual Furnishings Association  Jackie@ICFAnet.org 336.881.1016

        • As a new exhibitor at Casual Market Chicago 2019 you can get additional exposure thru our New Exhibitor Spotlight Program. The free promotional program includes:

          • Exposure in the New Exhibitor Showcase located along aisle 7000 in the temporary exhibit hall.  The Showcase will feature one 22” x 28” color product photo as well as a sign with your company name and booth number.
          • Editorial inclusion in Hearth & Home magazine. The magazine will profile new exhibitors and relevant photography in their September issue, which is available on-site during Casual Market Chicago and is sent to more than 20,000 subscribers. Please note: We must receive information and photography from 15 new exhibitors in order for the article to appear.

          See below for more information regarding the New Exhibitor Spotlight program. 

        • Your company name will be branded as a new resource at Casual Market Chicago with this identifier ExhibitorList_CFAM-1.gif#asset:515

          This will also be present on your booth sign, next to your exhibitor listing on Casual Market Chicago’s web site and on a dedicated page in the On-Site Directory.

        • Before Casual Market Chicago, past and potential show attendees will receive an e-blast highlighting the new exhibitors at Casual Market Chicago.

        • Showcase one of your latest products with a 22”x 28” color photo in our New Exhibitor Showcase “art gallery” in Casual Suites on the 7th floor. We will use one of the images submitted to Hearth & Home for the showcase.

        • Participants will be profiled in the September issue of Hearth & Home magazine, which is available on-site during Casual Market Chicago and is sent to more than 20,000 subscribers.

        • Showcase your new product to thousands of buyers on the 1st floor of theMART. New exhibitors will receive $25 off the submission fee. *Reference New Product Gallery rules in the Marketing Manual for complete information.

          Click HERE to download the form and please send it tmclaughlin@themart.com no later than Tuesday, August 6.